AI-Powered MLS Descriptions

Professional listing descriptions in seconds

Generate MLS-compliant property descriptions, marketing copy, social media captions, and email announcements — all from a single form. Built for real estate agents who value their time.

How It Works

Three simple steps to professional listing copy

1

Enter Property Details

Fill in the address, price, beds, baths, square footage, and key features. Add any special notes or tone preferences.

2

AI Generates Your Content

Our AI creates up to 10 outputs per listing — MLS copy, marketing descriptions, social posts, email announcements, and more. All tailored to your voice.

3

Review, Copy & Publish

Get descriptions delivered by email or copy them from your dashboard. Preview how they'll look on Instagram, Facebook, and more.

Built for Real Estate Professionals

MLS Compliant

Every description is scanned for Fair Housing violations, prohibited contact info, and MLS formatting rules before delivery.

Up to 10 Outputs Per Listing

Get MLS, marketing, social, email, Zillow, Instagram, Facebook, YouTube, open house, and flyer copy — all from one form.

Voice Matching

Upload a writing sample and the AI matches your unique tone and vocabulary across all generated content.

Guided Onboarding

Set up your voice profile, choose your default tone, and start generating in under 2 minutes with our step-by-step setup.

Reusable Templates

Save listing templates for luxury homes, condos, starter homes, and more. Pre-fill features and tone with one click.

Smart Suggestions

Common property features, upgrades, and amenities are suggested as you type — no more blank page syndrome.

See It In Action

Sample output from a single property submission

MLS Description

Beautifully updated 4BR/2.5BA colonial in sought-after Meadow Ridge. 2,450 SF of living space features an open-concept kitchen with quartz countertops and stainless appliances, hardwood floors throughout the main level, and a spacious primary suite with walk-in closet. Recent updates include new HVAC (2024), roof (2023), and energy-efficient windows. Fenced backyard with paver patio. Community pool and tennis courts. Minutes to downtown shops and dining.

Marketing Description

Welcome to your dream home in the heart of Meadow Ridge, where modern updates meet classic charm. Step inside to discover an open-concept living space bathed in natural light, anchored by a stunning kitchen with quartz countertops and premium stainless steel appliances. The main level flows effortlessly from the dining area to a cozy family room, all connected by gleaming hardwood floors. Retreat upstairs to a generous primary suite designed for relaxation, complemented by three additional bedrooms perfect for family, guests, or a home office. Outside, a professionally landscaped yard with a paver patio sets the stage for memorable gatherings. With a new roof, HVAC, and energy-efficient windows, this home is truly move-in ready.

Social Media Caption

New listing in Meadow Ridge! 4BR/2.5BA colonial with stunning kitchen, hardwood floors & fenced yard. Move-in ready with major updates. #MeadowRidge #JustListed #DreamHome

Email Announcement

A stunning 4-bedroom colonial just hit the market in Meadow Ridge at $525,000. Featuring a recently renovated kitchen, new roof and HVAC, and a private fenced backyard, this home checks every box. Schedule a showing today to see it in person before it's gone.

500+

Active Agents

10,000+

Listings Generated

4.9/5

Agent Rating

30 sec

Avg. Generation Time

Simple, Transparent Pricing

Choose the plan that fits your business

Free Trial

Try It Free

$0

  • 2 free listings
  • 4 descriptions each
  • MLS compliance scan
  • No credit card required

Starter

For growing agents

$50 / mo

  • 5 listings/month
  • 4 descriptions each
  • Voice matching
  • Email delivery

Growth

For busy agents

$75 / mo

  • 10 listings/month
  • 4 descriptions each
  • Voice matching
  • Rush delivery
Best Value

Pro Marketing Kit

Full marketing suite

$149 / mo

  • 10 listings/month
  • 10 outputs per listing
  • Zillow, IG, Facebook, YouTube
  • Open house & flyer copy
  • Voice matching

Team Plans

Team Standard

Small teams

$299 / mo

  • 30 listings/month
  • Full marketing kit
  • Team management
  • Agent invites
Popular

Team Pro

Growing brokerages

$599 / mo

  • 80 listings/month
  • Full marketing kit
  • Team management
  • Priority support

Team Platinum

Enterprise brokerages

$999 / mo

  • 150 listings/month
  • Full marketing kit
  • Team management
  • Dedicated support

All plans include MLS compliance scanning and email delivery. Rush delivery: $15/order. Start with 2 free listings — no credit card required.

Ready to save hours on every listing?

Join thousands of real estate agents who trust PropPen for professional, compliant listing descriptions.